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Each piece is designed to last and be cherished while being mindful with the people, our planet and our future; AnnieHC makes fewer but better garments and creates fashion beyond seasons.
The value for craftsmanship, especially embroidery, and the re-interpretation of classical silhouettes has allowed the brand to combine traditional and contemporary styles to create a sensible and distinctive aesthetic with a daring attitude.
Exceptional materials, attention to detail and the commitment to good practices distinguish the brand. The materials are chosen with care and every stage of the design process is always considered being thoughtful about the impact on the people and the planet above anything else.
"I started AnnieHC as a way to express my aesthetics, communicate my wondrous eye and ignite the joy and transformation clothing can bring.
Being open, curios and really present is what gets my creativity going, you can find inspiration in every single corner, you just have to be open.
I believe humans are in constant evolution and such will be reflected in the brand; shifts and turns are part of growth and an example is Denim, my new found love and core of our brand."